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Heineken For Both Sexes

Posted by Blackett on Mar 27, 2009 in Advert, Features | View Comments

I always have a soft spot for Heineken adverts, high production values and a clear constant message tickles that part inside of me that loves a good strong brand image.

This is the latest advert sent over to us from the US of A by our roving reporter TV Kitty and shows both men and women (who apparently do drink beer too) being looked after by the good people of Heineken.

Or could it be considered mildly sexist and part of gender stereotyping which constrains people from who they actually are as they feel they need to perform certain gender roles? Men must like beer, women must like shoes.

What do you think? What is your favourite Heineken moment?

Mark

i’d rather have the shoes
http://www.twitter.com/andyvglnt Andy

A disappointing advert for a disappointing beer. Deeply sexist claptrap.
http://en-gb.facebook.com/people/David-Morgan/509896023 David Morgan

This is a little bit sexist - but in the long run it's probably less sexist than most beer commercials… hmmm.
http://en-gb.facebook.com/people/David-Anthony-Blackett/223801208 David Anthony Blackett

True… thanks for commenting
http://www.facebook.com/people/Claire-Blakeborough/628950642 Claire Blakeborough

I love it. I don't care that its a stereotype. Sometimes stereotypes can be quite valuable.
thisisdavid

Just Seeing how this comment looks!!
http://thisisdavid.com thisisdavid

Very true - I don't think this does anything to mock the sexes
http://tvkitty.blogspot.com TV Kitty

I think it's taking the mickey out of both sexes, but in a very loving, joyful way. And it's just good fun!
Nathan John Buckley

A little bit sexist, but that never did anyone any harm, a brilliant advert all round

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Heineken For Both Sexes